Magical Sailor Fuku

I took on a job of sorts from my little brothers teacher, saying she wants improvement of a website, but I look at the site and I think, "wow this is an impressive site" and I don't see why it would not get alot of hits, so is there a way that it can get more hits to the site without(hits as in visits) making it get bad words embed in there like most youtube.com video links or whatever?
most sites other sites I go to wouldn't take this seriously so this is the only site I can go to really to ask about it...sorry if I am asking too much...
also if this is not allowed sorry, please inform me..(the link is not supplied because I am not sure if its allowed in this case)

meta tags and robots.txt might help improve the page/site's ranks in search engines, which could then increase the traffic to it.

well the site is basically a restoration plan of 4 buildings, the buildings of who's residents were witness to a racist principal of a high school, not letting 9 black students in to the high school, and I was asked to help by the founder of the site to help with the hits # and a way to get more hits to the site.
the main reason I explained that is because I forgot to...
and what are meta tags? and robots.txt?

Here's a couple places to start
http://www.w3.org/TR/html401/appendix/notes.html#recs
http://htmlhelp.com/reference/html40/head/meta.html

http://www.robotstxt.org/wc/faq.html

Here, I'll give you my header base. I generally use it on all sites I design, since about 2 years ago.

Code: Select all

      <title>No Title</title>
      <meta name="revisit-after" content="14 days" />
      <meta name="Classification" content="" />
      <meta name="description" content="" />
      <meta name="keywords" content="" />
      <meta name="distribution" content="" />
      <meta name="rating" content="General" />
      <meta name="copyright" content="" />
      <meta name="author" content="" />
      <meta http-equiv="reply-to" content="" />
      <meta name="language" content="en-US" />
      <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
      <meta name="MSSmartTagsPreventParsing" content="true" />
      <meta http-equiv="imagetoolbar" content="no" />
      <meta name="robots" content="ALL" />
      <meta http-equiv="Window-target" content="_top" />
      <meta http-equiv="Content-Script-Type" content="javascript" />
      <meta http-equiv="Content-Style-Type" content="css" />

      <meta name="DC.title" content="" />
      <meta name="DC.creator" content="" />
      <meta name="DC.contributor" content="" />
      <meta name="DC.identifier" content="" />
      <meta name="DC.language" content="en-US" />
      <meta name="DC.description" content="" />
      <meta name="DC.subject" content="" />
      <meta name="DCTERMS.created" content="" />
      <meta name="DCTERMS.modified" content="" />


thanks, I appreciate the help, I can give idea's pretty well, but when it comes down to programming I am not sure what to do...